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Article: Americans absolutely nuts about peanut butter, Creamy concoction exerts strong hold on young, old
- Article from:
- Charleston Daily Mail
- Article date:
- September 24, 2003
CopyrightCopyright 2003 Charleston Daily Mail. Provided by ProQuest LLC. (Hide copyright information)
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NEWSDAY
When Lee Zalben was a child, his mother grew tired of finding the
family peanut butter jar ravaged by the fingers of her two sons. So
she made sure there were always three jars on the shelf, marked
"Lee," "Scott" and "Mom" - Deborah Zalben herself being no stranger
to midnight peanut-butter cravings. Then they all could plunder their
own peanut butter with spoonless abandon.
Zalben never outgrew his love of peanut butter, and in 1998 the
former advertising executive founded the Peanut Butter & Co., a
Manhattan sandwich store specializing in peanut butter with a growing
retail and mail-order business.
Although it doesn't always turn into a livelihood, peanut butter
exerts a hold on ...