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Article: Firms offer up business ad ideas: Proposals for contract with Development Office take some unusual tacks at promoting West Virginia
- Article from:
- Charleston Daily Mail
- Article date:
- July 14, 2004
- Author:
CopyrightCopyright 2004 Charleston Daily Mail. Provided by ProQuest LLC. (Hide copyright information)
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DAILY MAIL STAFF
West Virginia's Development Office is poised to spend $3 million
on a nationwide marketing campaign with proposed strategies as
unorthodox as finding out where business reporters hang out and
peppering the locations with coasters and napkins including pro-
Mountain State slogans.
Another proposed strategy is to invoke the images of well-known
West Virginians such as former POW Jessica Lynch, Nobel Prize winning
mathematician John Nash and bestselling author Homer Hickam to sell
the state as a good place to do business.
Yet another would dispatch a stretch Humvee to promote West
Virginia while the customized vehicle parks at locations like Wall
Street.
And another strategy ...