Article: What's Cookin': Thanks to football, Virginia Tech has new identity

VIRGINIA Polytechnic Institute used to be VPI. Now its known as Virginia Tech. Maybe the powers that be felt Virginia Tech had a better ring to it. Or maybe they wanted to become high class and raise tuition. Or maybe they didnt want to be confused with VMI. Regardless, Virginia Tech has had no trouble creating a new identity, thanks in large part to the Hokies football program. Whats a Hokie, anyway? Ah, never mind. Virginia Tech is the best example in the country, and has been for the past decade, on how a school can increase its national standing through a great football team. The Hokies have been a consistent Top 10 team under Frank Beamers outstanding leadership, and the move from the ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!