|
|
Article: "The antecedents"
- Article from:
- Public Relations Quarterly
- Article date:
- July 1, 1996
- Author:
CopyrightCopyright Public Relations Quarterly Summer 1996. Provided by ProQuest LLC. (Hide copyright information)
|
PUBLIC RELATIONS HISTORY: From the 17th to the 20th Century. The Antecedents, Scott M. Cutlip, Lawrence Erlbaum Associates, Publishers, 10 Industrial Ave., Mahwah, NJ 07430, 201-236-9500, 300 pp., softcover $29.95, hardcover $59.95.
The 1994 publication of Scott Cutlip's The Unseen Power -- Public Relations, A History was greeted with appreciation and admiration. In these pages (Fall 1994), counselor Howard Chase offered "a 21-gun salute to Cutlip for his labor of scholarship and dedication to an almost-profession and to his chosen players who trod the stage of a 90-year historical drama." In The Unseen Power's 808 pages, Chase wrote, "Cutlip painstakingly traces the evolution from ...