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Article: thinking wrong about design
- Article from:
- Step Inside Design
- Article date:
- May 1, 2006
- Author:
CopyrightCopyright Dynamic Graphics, Inc. May/Jun 2006. Provided by ProQuest LLC. (Hide copyright information)
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We've seen plenty of "flexible identities" in recent years, so the unboundary system isn't doing anything new. What makes it interesting is what it says about the design firm it represents-and what that says about the design industry.
Executive Arts, Inc. (aka EAI) is an Atlanta firm whose work I've been following for years-especially since they had the brilliant idea of publishing the Seagate annual report as a set of full-page ads in The Wall Street Journal. They've been very successful, and for good reason. The work is consistently terrific. So why change?
I could have simply asked them, but it was more fun to see what the visual system and messaging would tell me. To make it a little ...