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Article: Branchless banking
- Article from:
- America's Community Banker
- Article date:
- October 1, 1996
- Author:
CopyrightCopyright America's Community Bankers Oct 1996. Provided by ProQuest LLC. (Hide copyright information)
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How One Institution Uses the Telephone and Mortgage Asset Acquisition to Grow and Prosper Without a Branch Network
MITCHELL CAPLAN, THE PRESIDENT OF ARLINGTON, VA-BASED TELEBANC FINANCIAL CORP., ADMITS THAT HIS INSTITUTION GOES AGAINST THE GRAIN WHEN IT COMES TO BUILDING CUSTOMER RELATIONSHIPS AND GROWING ITS ASSET BASE. WHILE OTHER INSTITUTIONS HAVE REACHED OUT TO CUSTOMERS BY EXPANDING THEIR BRANCH NETWORKS, TELEBANC FINANCIAL, THROUGH ITS WHOLLY OWNED SUBSIDIARY TELEBANK, HAS USED THE TELEPHONE TO DIRECTLY MARKET FDICINSURED SAVINGS PRODUCTS.
"There are those people who believe that everything is truly relationship-based. We say that we can deliver this type of service by phone," says ...