|
|
Article: In search of greater profitability with contact lenses
- Article from:
- Ophthalmology Times
- Article date:
- May 15, 2006
- Author:
CopyrightCopyright Advanstar Communications, Inc. May 15, 2006. Provided by ProQuest LLC. (Hide copyright information)
|
Cultivating clients
Understanding this market niche can increase ophthalmic dispensary's bottom line
Is it possible to move from the mindset of offering patients of record the convenience of obtaining contact lenses by going down the hall and waiting for a technician in a small, seldom-used room to the mindset of offering a specialized service for contact lenses that can be very profitable?
You bet it is.
In fact, a patient who sees your practice handle a nonsurgical request for contact lenses in an efficient, courteous, and helpful manner will be more likely to choose your practice for custom laser vision correction rather than the practice down the street that outspends you on ...