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Article: The Soap Opera Paradigm: Television Programming and Corporate Priorities
- Article from:
- Journalism and Mass Communication Quarterly
- Article date:
- April 1, 2006
- Author:
CopyrightCopyright Association for Education in Journalism and Mass Communication Spring 2006. Provided by ProQuest LLC. (Hide copyright information)
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The Soap Opera Paradigm: Television Programming and Corporate Priorities. James H. Wittebols. New York: Rowman & Littlefield Publishers, Inc., 2004. 231 pp. $75.00 hbk. $27.95 pbk.
What if television were different? What if broadcasters placed the public interest ahead of corporate profit? When we look back at the birth of the broadcasting industry, it seems possible that television could have taken another direction. To be sure, the television form that exists today is more concerned with delivering viewers to advertisers than in delivering quality programming to its audiences. Understanding how media ownership, deregulation, and profit-seeking influence the content of television is of ...