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Article: Rods that reel in success
- Article from:
- Corporate Report Wisconsin
- Article date:
- June 1, 2006
- Author:
CopyrightCopyright Trails Media Group Jun 2006. Provided by ProQuest LLC. (Hide copyright information)
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ONCE PEOPLE DISCOVER ST. CROIX FISHING RODS, THEY often become hooked.
"It's not unusual for a customer to own 10 to 30 of our rods," said Paul Schluter, president.
And they often directly write to Schluter, saying such things as: "I have purchased several of your rods recently and without a doubt, these rods are the most sensitive I've ever used. You've got a buyer for life."
And: "A few weeks ago, I purchased my first St. Croix rod after a fishing buddy of mine told me how great your rods are. I look forward to a lifetime of fishing with your rods."
But it wasn't always like that for the Park Falls company. In fact, it took Snoopy to rescue the business back in 1985.
Schluter had joined ...