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Article: Making it game for everyone, Bundesliga a model for India

Article from:
The Hindustan Times
Article date:
July 5, 2006
Copyright

NEW DELHI, India, July 5 -- In the five years since separating from the German football federation, the biggest achievement of the Bundesliga perhaps is becoming a family entertainment option from being a male thing.

"It used to be a working class enjoyment area," Joerg Daubitzer, commercial director DFL Deutsche Fussball Liga GmbH, said. "Now, everybody wants to and can be a part of it. From 40 euros to 400, season tickets of all denominations can be found. Bundesliga is now available to all," he said at a seminar. The league has also been able to attract women, still an unheard of phenomenon back home. The average attendance of 36,900 last season was more than England, Italy and Spain. ...

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