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Article: Advertising and Popular Culture
- Article from:
- Journalism and Mass Communication Quarterly
- Article date:
- October 1, 1996
- Author:
CopyrightCopyright Association for Education in Journalism and Mass Communication Autumn 1996. Provided by ProQuest LLC. (Hide copyright information)
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Advertising and Popular Culture. Jib Fowles. Thousand Oaks, CA: Sage 1996. 277 pp. $48 hbk. $22.95 pbk. An exceptionally thorough review of relevant scholarship from multiple disciplines and the perspectives of French semiotics and British cultural studies, this book brings the spotlight to the intertwined industries of advertising and popular culture. This book adds understanding by examining where and how advertising and popular culture share a context and influence one another.
The author claims this book is an attempt "to make some headway toward the goal of understanding these complex domains and their roles in contemporary existence." To explore the relationships that exist between ...
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