Article: Customised mobile data changes business models

New Delhi, Aug 7 -- From helping parents to remember the vaccination schedule of their infants to enabling thousands of employees in a company keep in touch and provide better customer services, instant alerts using the mobile platform is changing the face of business.

Not only business enterprises but also political parties and religious groups are employing these new technology tools to keep track and provide instant communications, says Vijay Shukla, the country head of Gurgaon-based ValueFirst Messaging Pvt Ltd.

Started four years ago by a group of Europeans and non-resident Indians (NRIs) to tap the IT market in Europe, ValueFirst has since made the Asian region, particularly India, ...

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