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Article: IS THE BUSINESS MODEL A USEFUL STRATEGIC CONCEPT? CONCEPTUAL, THEORETICAL, AND EMPIRICAL INSIGHTS
- Article from:
- Journal of Small Business Strategy
- Article date:
- April 1, 2006
- Author:
CopyrightCopyright Small Business Institute Directors' Association Spring 2006. Provided by ProQuest LLC. (Hide copyright information)
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ABSTRACT
Although a widely used managerial concept, the notion of a "business model" has only recently begun to receive serious attention from researchers. While disparate opinions exist regarding its nature, the business model holds promise as a focal point for the development of theory i
n entrepreneurship. Realizing this promise requires progress not only in how to conceptualize the business model but, also, in how to measure a firm's model and draw comparisons across model types. Utilizing a six-component framework published earlier by the authors, a methodology for measuring the business model is demonstrated with a random sample of high-growth firms. Cluster analysis indicates the ...