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Article: Mighty Fine sprouts in Hawaii and now delivers chic street wear all around the world
- Article from:
- Honolulu Star - Bulletin
- Article date:
- August 27, 2001
- Author:
CopyrightCopyright Honolulu Star - Bulletin Aug 27, 2001. Provided by ProQuest LLC. (Hide copyright information)
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LOS ANGELES >> From several stories above East Olympic Boulevard, deep in the soot-covered heart of the city's not-so-glamorous fashion district, some of the most innovative ideas in street vogue are threaded together, stitch by funky stitch. Sandwiched between a small, drab diner and a dodgy topless bar, the offices of Mighty Fine rise high above its less ambitious neighbors. Here, from conception to production, is where white-hot ideas in everyday chic are realized.
But it was in Honolulu, during the early '90s, that then-20-something entrepreneur Guy Brand first glimpsed the future of street wear. Clothing companies had just begun to pilfer ideas from the cultures of skateboarding ...