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Article: Cheap Tickets spreading the word in U.S.

Article from:
Honolulu Star - Bulletin
Article date:
June 12, 2001
Author:
Copyright

Cheap Tickets Inc. is launching a new national advertising campaign to promote the company's discount fares as "the best kept secret in travel."

The Honolulu-headquartered company declined to say how much it is spending on the campaign except that it is at the multimillion-dollar level and is the most comprehensive promotion the company has run since it was formed in 1986.

The centerpiece is a 30-second television commercial, showing how those "in the know" pass to others their knowledge about Cheap Tickets' exclusive access to more than a million unpublished air fares and other discount travel services.

"Cheap Tickets has air fares you won't find anywhere else and they're up to 40 percent ...

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