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Article: November festival to promote Big Island
- Article from:
- Honolulu Star - Bulletin
- Article date:
- February 19, 2002
- Author:
CopyrightCopyright Honolulu Star - Bulletin Feb 19, 2002. Provided by ProQuest LLC. (Hide copyright information)
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A new five-day Big Island festival, set for early November among the resorts of the Kona-Kohala area, is aimed at promoting the island as a whole and it won't hurt that many participants of major conventions of travel agents and travel writers will be in the area at the time, say the organizers, the Big Island Group.
A key to the promotion is a broad 2002 marketing partnership with American Express Publishing to promote the destination and the festival.
"Individually, Big Island resorts are known for their epicurean events," said Robin Graf, general manager of the Outrigger Waikoloa Beach Hotel & Resort and president of the group. Now, he said, BIG has "set its sights on an annual ...