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Article: Cool Coach
- Article from:
- Honolulu Star - Bulletin
- Article date:
- June 2, 2005
- Author:
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Copyright informationCopyright Honolulu Star - Bulletin Jun 2, 2005. Provided by ProQuest LLC. (Hide copyright information)
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face=+2; face=+Bold; New colors and textures drive the fashion company's rapid expansionface=-Bold; face=-2;
In the early 1900s, Henry Ford promised drivers they could choose Model T in any color, "so long as it was black." In the late 1900s, Coach seemed to be going the same route, giving consumers a choice of any handbag, so long as it was brown leather -- classic but not particularly bankable in a marketplace fixated on cool.
Enter Reed Krakoff, who, as president and executive creative designer for Coach in 1999 began infusing the company's new designs with a merry-go-round of color, artistry and new materials. Since then, there's been no looking back for this company. It's already ...
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