Article: UH athletic department revenue streams flow from many directions

THE University of Hawaii athletic department faces a dilemma: How does it balance its books during the state's economic stall coupled with a downturn in its share of state general funds?

It is no easy task, and the department faces challenges on many fronts as it tries to meet its approximately $14.5 million annual budget.

Ticket sales and rights fees for television and radio make up the bulk of the athletic department's income.

In addition, it receives a percentage of the revenue generated at the Stan Sheriff Center, Rainbow Stadium and swimming pool concession stands and from catered events on the lower campus. The department also takes in a significant amount from sponsorships by ...

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