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Article: Of Diamonds and Desires: Understanding Conspicuous Consumption from a Contemporary Marketing Perspective
- Article from:
- Academy of Marketing Science Review
- Article date:
- January 1, 2006
- Author:
CopyrightCopyright (c) 2006. Academy of Marketing Science. All rights reserved. Provided by ProQuest LLC. (Hide copyright information)
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[Author Affiliation]
Himadri Roy Chaudhuri is Senior Lecturer, NIT, Durgapur-713209, India, himadrir@yahoo.com. Sitanath Majumdar is Professor, University of Calcutta. The authors are grateful to the Editor and the anonymous reviewers for their valuable comments. The first author is also grateful to Shaila Ghosh and A. K. Laha for their constructive comments on the previous drafts of the article. This manuscript was handled by Piyush Sinha, Regional Editor for South Asia.
By looking into any standard English dictionary for the meaning of the word "conspicuous," one gets a variety of lexicographic entries including "eye catching," and "prominent;" but the word acquires a significantly ...