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Article: New Media Cultures
- Article from:
- Journalism and Mass Communication Quarterly
- Article date:
- July 1, 2006
- Author:
CopyrightCopyright Association for Education in Journalism and Mass Communication Summer 2006. Provided by ProQuest LLC. (Hide copyright information)
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New Media Cultures. P. David Marshall. London: Hodder Arnold, 2004.128 pp. $27.50 pbk.
The popular term "new media," typically used to encompass myriad communication technologies linked in some capacity to digital computing innovations, implies strongly that these media bring to the table dimensions of presentation and use that stand in stark contrast to those afforded by "old" media. While such a dichotomy probably fails to address in detail the similarities and differences between these various media and their predecessors, it is not surprising that many scholarly efforts have been made to emphasize the unique implications of new media for various theoretical approaches to communication. ...