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Article: The printing and graphic communications industry: Print markets
- Article from:
- GATFWORLD
- Article date:
- January 1, 2002
- Author:
CopyrightCopyright Graphic Arts Technical Foundation Jan/Feb 2002. Provided by ProQuest LLC. (Hide copyright information)
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Editor's Introduction
While this is a Technology Forecast, it is important to understand not just technology but how technology impacts or is utilized by various print market segments. Each print product customer has different needs, issues, and priorities in designing, printing, and dist
ributing their print products. it could be as straightforward as a catalog or magazine, or an advertising agency preparing a digital file to send to a publication. There are those who envision electronic media decreasing--or eliminating-the need for print media, and others who insist print will never die but will continue to grow. This section provides a wide range of print markets with their leading ...