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Article: Small Biz Profile: Alexandria's Gift Baskets, Basket bounty
- Article from:
- Indianapolis Business Journal
- Article date:
- October 2, 2006
- Author:
CopyrightCopyright IBJ Corporation Oct 02, 2006. Provided by ProQuest LLC. (Hide copyright information)
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These are not your mother's fruit-filled gift baskets. No, the goodies Sally Trebing assembles for her customers are much more varied-think Harry Potter's broomstick, a portable sling chair or even steak and potatoes.
"Our baskets are so personalized," said Trebing, 58. "No matter what the occasion, a gift basket really can be a perfect gift."
Trebing had no formal business education or plan when she started Alexandria's Gift Baskets in her Beech Grove home, but she did have know-how. She'd been a buyer and window dresser at J.C. Penney Co. and ran a Brown County gift shop for two years before the economy got the best of her.
When she closed the store in 1994, she started making gift ...