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Article: CHARLOTTE HARBOR, GULF ISLANDS NAMES SMITH AS AGENCY OF RECORD
- Article from:
- US Fed News Service, Including US State News
- Article date:
- November 17, 2006
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Charlotte County issued the following news release:
SMITH, a fully-integrated marketing and advertising company, was named agency of record by the Visitor's Bureau of Charlotte Harbor & the Gulf Islands (Charlotte County, Fla) following an extensive agency review. SMITH will be conducting a comprehensive brand awareness, advertising and public relations program utilizing a full range of print, broadcast and online media to further enhance Charlotte County's award-winning tourism campaign.
SMITH will develop new creative to play up the area's two strongest tourism assets: a wealth of natural resources and the area's welcoming hospitality. Messages will be designed to resonate with ...