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Article: Public Relations in Britain
- Article from:
- Journalism History
- Article date:
- October 1, 2006
- Author:
CopyrightCopyright Journalism History Fall 2006. Provided by ProQuest LLC. (Hide copyright information)
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L'Etang, Jacquie. Public Relations in Britain, Mahwah, N.J.: Erlbaum, 2004. 275 pp. $59.
In Public Relations in Britain, Jacquie L'Etang documents a twentieth-century history of public relations with a primary focus on the contrast between the growth of public relations as an occupation and its professionalization. The director of the University of Stirling's Master of Science program in public relations, she has written extensively on critical and global approaches to understanding the roles of public relations in society. This, her second of three books to date, is based on archival sources and oral histories, but it also includes ideas from luminaries infrequently found in the American ...