Article: Lessons from the Organ Donation Playbook

Successful efforts of the organ donation sector could serve as a model for rebuilding public trust.

From most all accounts in the popular press today, much appears to be wrong with the clinical research enterprise: professional greed, human errors and tragic patient deaths, conflicts of interest, data disclosure failures, the apparent concealment of information, and lax federal oversight.

Spending on patient recruitment promotion programs is high and rising at the same time that enrollment and retention rates are worsening. Recruitment ads are being met more by fear and suspicion among prospective study volunteers than by curiosity and interest. And according to numerous polls and surveys, ...

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