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Article: Kerala's Ayurvedic-dyed clothes popular in Jaipur

Article from:
The Hindustan Times
Article date:
December 6, 2006
Copyright

Report from the Asian News International brought to you by the Hindustan Times

Jaipur, Dec 6 -- 'Ayurvastra', a uniquely weaved ayurvedic-dyed dress manufactured in Kerala's Balaramapuram area, is gaining popularity in Jaipur.

The item is particularly popular among people suffering from hypertension.

The product is being sold in the form of kurtas, salwar suits, bedcovers, pillow covers and night gowns. Clothes are dyed with the herb essences, and includes medicinal properties of neem, tulsi, sida and turmeric.

Buyers claim that they have read about the medicinal benefits of ayurvedic clothes, and therefore, are keen to purchase them.

"Basically, I have read about the concept in newspapers. ...

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