Article: "We Can Do It!" Recruitment and Socialization Through WWII War Effort Posters in the United States

Executive Summary

This paper examines the role that World War II war effort posters played in the recruitment and socialization of workers into the American workforce. The purpose is to understand the effect of the war effort posters through the lens of contemporary research concerning recruitment and socialization. To that end, a brief historical overview of the war effort posters and their role in World War II is provided. A review contemporary recruitment and socialization literature follows, highlighting their implications for the war effort posters. The war effort posters provide insight into contemporary research and the important role that social context (in this case, war) plays on ...

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