Article: Advancing Strategic Planning

THE VALUE OF STRATEGIC PLANNING is derived from its ability to bring an organization's leaders and stakeholders together to formulate strategic direction in view of environmental uncertainty. The process should focus leadership's attention on developing consensus about the future and successfully positioning the organization for sustainable competitive advantage in that future. Frankly, considering the level of uncertainty in today's healthcare environment, I can't imagine working in a healthcare organization that doesn't have a strategic plan to guide, motivate, and challenge it.

Over the past 25 years of being involved in strategic planning in healthcare organizations, I have witnessed ...

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