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Article: Pickup Truck COMPETITION Heats Up
- Article from:
- Light & Medium Truck
- Article date:
- December 1, 2006
- Author:
CopyrightCopyright Transport Topics Publishing Group (TTPG) Dec 2006/Jan 2007. Provided by ProQuest LLC. (Hide copyright information)
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The full-size pickup truck market, always a competitive sector, looks as if it will become even more so as new products hit the market and the Big Three look to these trucks for financial strength.
The full-size pickup truck market likely never has been as competitive as it is today and will be in 2007. Combine new models from four of the six brands with pressure to shore up slumping sales among the financially strapped Big Three automakers, and you have the ingredients for a very competitive sector. The result is that full-size pickup truck buyers should expect to get more truck for their dollar next year.
The full-size pickup truck market is huge. About 2.5 million trucks were sold in ...