|
|
Article: Management author's mantra for firms: Innovate!
- Article from:
- The Hindustan Times
- Article date:
- January 13, 2007
CopyrightCopyright © HT Media Ltd. All Rights Reserved. Provided by ProQuest LLC. (Hide copyright information)
|
Chennai, Jan 13 -- A new book explodes many a management myth and cites innovation as the key to corporate success.
"The tragedy in India is that in large companies, there is no innovation. This can become a big challenge in the near future," says D.V.R. Seshadri, author of "Innovation Management - Strategies, Concepts and Tools for Growth and Profit". The co-author is Israeli Shlomo Maital.
"The book is an attempt to trigger dialogue and bring in innovation as a subject in academic institutions. (However) innovation by itself cannot bring success. The right process needs to go with it," Seshadri, an advisor to technology companies, told IANS here.
The 490-page book chronicles innovations ...