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Article: Selling faith
- Article from:
- Winnipeg Free Press
- Article date:
- January 14, 2007
- Author:
CopyrightCopyright F.P. Canadian Newspapers Limited Partnership Jan 14, 2007. Provided by ProQuest LLC. (Hide copyright information)
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face=+Bold; Biblically inspired park seeks marketing strategyface=-Bold;
By Christopher Boyd
ORLANDO, Fla. -- Ernest and Marty Williams were all smiles as they navigated a tight alleyway in The Holy Land Experience's verisimilitude of ancient Jerusalem. After spending a full day examining antiquities and watching re-enactments of biblical events recently, the couple were charged.
"I've never seen anything better in my life," Marty Williams said. "We came all the way from Texas just to see this, and I can tell you, this is one tremendous missionary effort."
Despite the good will Holy Land has engendered since it opened in 2001, it is a troubled enterprise. After years of financial ...