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Article: The Apple Way: 12 Management Lessons from the World's Most Innovative Company
- Article from:
- Journal of Applied Management and Entrepreneurship
- Article date:
- January 1, 2007
- Author:
CopyrightCopyright Nova Southeastern University, H. Wayne Huizenga School of Business and Entrepreneurship Jan 2007. Provided by ProQuest LLC. (Hide copyright information)
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The Apple Way: 12 Management Lessons from the World's Most Innovative Company Jeffrey L. Cruickshank McGraw Hill, 2006 206 pages, Hardcover, $24.95
Reviewed by: Mattew Kenney, Franklin University
The Apple Way chronicles the amazing and often turbulent history of Apple Computer and provides readers with insight into the unique culture responsible for their success and failures. The author highlights the role various leaders have played in the 30-year history of the firm with particular emphasis on the role of company co-founder (and current CEO) Steve Jobs. This book is a must read for MBA candidates and/or scholars who are interested hi the role entrepreneurs play in the formation of a ...