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Article: "When you've read it, recycle it!" Campaign success
- Article from:
- Management Services
- Article date:
- June 1, 2002
- Author:
CopyrightCopyright Institute of Management Services Jun 2002. Provided by ProQuest LLC. (Hide copyright information)
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Project Integra's recent "When you've read it, recycle it!" campaign to encourage Hampshire residents to recycle more newspapers and magazines, has been officially declared a success!
The campaign was supported and sponsored by Hampshire Waste Services Ltd and Aylesford Newsprint Ltd.
An analysis of the results of a wide ranging and comprehensive research programme conducted by Project Integra in 1999, showed that 50% of newspapers and magazines which could be recycled, were being landfilled.
The campaign set out to raise awareness countywide and to target communications at commuters in a pilot area in the northern region of the county. This was identified in the 1999 research study, as ...