Article: Crossing cultures, learning to export: Making houses in British Columbia for consumption in Japan

Crossing Cultures, Learning to Export: Making Houses in British Columbia for Consumption in Japan*

Abstract: In this article, trade is conceptualized as a cultural as well as an economic and political process. In this view, exporting connects market intelligence with production intelligen ce on either side of national, typically cultural, borders. These connections frequently imply alternative, mutually influencing, forms of communication and learning that have various implications for local development. A model of relational market intelligence is outlined as a way of understanding this dimension of exporting. The model integrates production and market intelligence while emphasizing ...

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