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Article: NEW MEXICO TOURISM DEPARTMENT'S NEW AD CAMPAIGN TO PROMOTE STATE AS 'BEST PLACE IN THE UNIVERSE'

Article from:
US Fed News Service, Including US State News
Article date:
March 22, 2007
Copyright

The New Mexico Department of Tourism issued the following news release:

The tone is funny, lighthearted and witty. Likeable, but severe-looking aliens are ensconced in day-to-day office situations. Despite their ferocious appearance, their down-to-earth conversation leads us to believe they are more of this world than the next one.

And of course, also like us, they can't wait to get back to the best place in the universe - "New Mexico, Earth."

"With so many phenomenal experiences waiting in New Mexico," one alien tells the others, "the word is out: It may just be the best place in the universe."

"This is the day and age of 'TiVo,' instant replay, reality television and text messaging. It ...

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