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Article: Incorporating Online Auction Selling in an Agribusiness Capstone Course

Article from:
NACTA Journal
Article date:
March 1, 2007
Author:
Copyright

Abstract

Adopting online auction selling in an agribusiness capstone course provides students with actual hands-on experience in making agribusiness management and marketing decisions like those faced by brick and mortar agribusiness manufacturers/retailers. The objectives of this paper are to: 1) identify various management and marketing decisions faced by online auction student sellers; 2) provide a brief discussion of the associated business and/or economic decisions that need to be made; 3) identify agribusiness teaching principles associated with student seller decisions; 4) provide suggestions for incorporating online auction selling in an agribusiness capstone course; and 5) provide ...

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