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Article: NBC Extends Its Agreement With Donald J. Trump And The Miss Universe Organization To Broadcast Miss Universe And Miss USA Pageants
- Article from:
- The Culvert Chronicles
- Article date:
- March 29, 2007
- Author:
CopyrightCopyright The Culvert Chronicles Mar 29-Apr 4, 2007. Provided by ProQuest LLC. (Hide copyright information)
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NBC has renewed its exclusive agreement with Donald J. Trump and the Miss Universe Organization to broadcast the Miss Universe(R) and Miss USA(R) competitions on the network for three additional years effective in 2008. Telemundo will also continue to broadcast the Miss Universe pageant as well as produce a Spanish language simulcast and pre-pageant program.
The March 23 telecast of "Miss USA 2007" (2.2/7 in adults 18-49, 7.4 million viewers overall) was the time period's toprated alternative to the NCAA Basketball Tournament in 18-49 and total viewers. "Miss USA" was also the night's #1 telecast among women 18-34. The July 23,2006 telecast of "Miss Universe 2006" was number #1 for the ...