Challenging the Development of New Markets

Kishida: Society of Disparities Create the Market for High-Income Group

Tajiri: We Stand Alone, and We Will Leave No Fortune for Our Children

ATB: Will the retirement of the baby boomer generation create new markets?

Kishida: Most probably, a "society of disparities" will realistically become even more pronounced and we will see the formation of a higher-level market for the high-income group. When we started Leon for the upper income consumer, we realized for the first time the presence of another group with an even higher income. So we thought that we will have to upgrade the range and create media accordingly. The range I am taking about is not ...

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