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Article: THE DIGITAL PRINTING STORY
- Article from:
- PPI
- Article date:
- April 1, 2007
- Author:
CopyrightCopyright Paperloop, Inc. Apr 2007. Provided by ProQuest LLC. (Hide copyright information)
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A bright future awaits if printers and print buyers can be persuaded of the benefits of going digital
AT GRAPH EXPO in Chicago last September, you couldn't swing a cat without hitting somebody extolling the virtues of digital printing. Whether it was book publishers touting "out of print" tomes on demand or direct marketers using variable data printing to improve their response rates beyond nanoscale measurements, or simply short, personalized print runs, it seemed that digital printing was being billed as the panacea for whatever ails the printing industry.
Not so fast. Digital printing is and will for some time remain a relatively small percentage of printing overall. Our correspondent ...