Article: Yahoo to Buy Rest of Right Media for $680M; The move is to boost the reach of Yahoo's advertising to social network sites, which marketers have struggled to reach.

Article from:
eWeek
Article date:
April 30, 2007
Author:
Copyright

SAN FRANCISCO (Reuters)-Yahoo Inc. is to buy the rest of Right Media Inc. for about $680 million, in a move to boost the reach of Yahoo's advertising to social network sites, which marketers have struggled to reach.

Yahoo took a 20 percent stake last October in privately held, New York-based Right Media, which was founded in 2003.

Shareholders of Right Media will be paid in roughly equal parts in cash and stock, and employee stock options and other equity awards will be assumed by Yahoo, Yahoo said on Monday.

The Right Media Exchange is the industry's largest emerging online advertising exchange, which serve up banner ads and other ad formats to less-trafficked parts of Web sites than ...

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