Article: Microsoft to Acquire Mobile Ad Company ScreenTonic; Microsoft agrees to acquire European mobile phone advertising company ScreenTonic to gain a foothold in the rapidly growing business for placing ads on mobile phones.

SEATTLE (Reuters)-Microsoft Corp. said on Thursday it agreed to acquire European mobile phone advertising company ScreenTonic to gain a foothold in the rapidly growing business for placing ads on mobile phones.

Microsoft, the world's largest software maker, did not disclose the financial terms of the deal. Paris-based ScreenTonic is one of the first companies in Europe to develop a platform to manage and place ads on the mobile Internet.

ScreenTonic also serves as an advertising agency for companies looking to develop marketing campaigns on phones. Investors in the start-up include venture capital firm 3i <III.L> and I-Source Gestion, according to ScreenTonic's Web site.

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