|
|
Article: Microsoft to Acquire Mobile Ad Company ScreenTonic; Microsoft agrees to acquire European mobile phone advertising company ScreenTonic to gain a foothold in the rapidly growing business for placing ads on mobile phones.
- Article from:
- eWeek
- Article date:
- May 3, 2007
- Author:
CopyrightCopyright (c) 2007 Ziff Davis Media Inc. All Rights Reserved. Originally appearing in eWEEK.com. Provided by ProQuest LLC. (Hide copyright information)
|
SEATTLE (Reuters)-Microsoft Corp. said on Thursday it agreed to acquire European mobile phone advertising company ScreenTonic to gain a foothold in the rapidly growing business for placing ads on mobile phones.
Microsoft, the world's largest software maker, did not disclose the financial terms of the deal. Paris-based ScreenTonic is one of the first companies in Europe to develop a platform to manage and place ads on the mobile Internet.
ScreenTonic also serves as an advertising agency for companies looking to develop marketing campaigns on phones. Investors in the start-up include venture capital firm 3i <III.L> and I-Source Gestion, according to ScreenTonic's Web site.
Mobile ...