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Article: Coffee

Article from:
Intheblack
Article date:
May 1, 2007
Author:
Copyright

ONCE THOUGHT TO BE THE DEVIL'S BREW COFFEE IS A GOD-SEND FOR ENTREPRENEURS FUELLING THE GLOBAL CAFFEINE OBSESSION

You know that coffee is a big and profitable business when the drinks and snackfood giant, Coca-Cola Amatil, turns its attention to it. TWo years ago it bought Grinders Coffee, whose founder Giancarlo Gist is one of Australia's coffee pioneers.

Grinders was founded in 1962, when coffee in the English-speaking world, including Australia, was considered pretty awful, and the Asian market for coffee had yet to evolve. When sold it had a turnover of $11m, employed about 50 people and ground 10 tonnes of coffee each week.

But while coffee roasting may be a profitable business, the ...

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