Podcasts provide a powerful way to add emotion to employee communication

In a recent Melcrum survey on social media, 55 percent of respondents said they are using or plan to use podcasts in their organization in the next year. The benefits are easy to see: done well, podcasts can be more engaging and direct than the written word. Here, communication consultant Nick Saalfeld, provides examples of successful podcasts in action and outlines issues to consider before getting started.

New methods of communication crop up from time to time and each comes with a mix of ideal applications, benefits and drawbacks. "We ought to be podcasting" is no more a given than "We ought to be text messaging". ...

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