Magazine article from our research archive:

THE VERY LIGHT JET ARRIVES: STAKEHOLDERS AND THEIR PERCEPTIONS

ABSTRACT

This article summarizes the initial results of a systematic study that addressed issues related to the direct and indirect market impact of very light jet (VLJ) aircraft. Although reports in the popular press offer wide-ranging estimates of the impact that these new jets will have on existing air travel, no systematic data exists that may be of use to all potential stakeholders. This introductory study serves to describe potential VLJ users and their perceptions of this new type of aircraft.

INTRODUCTION

On rare occasions, revolutionary products will enter an existing market and offer a design so unique as to create a new product classification. Much like the change in the computer ...

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