Article: SEARCHING FOR SEARCH ENGINE METAPHORS

The search engine is one of the most important pieces of the Internet system. There may be billions of web pages in existence, but if we can't find what we are looking for, these pages are useless. We can use many metaphors to describe and understand search engines. The search engine is a "doorway" to the vast and dizzying universe of the Internet. Or is it a "telescope"? Or is the search engine a "map developer"? A "dictionary"?

What better way to look for search engine metaphors than to do a Google search? As it turned out, this was not a great way to proceed.

When I entered the term "search engine metaphor" on Google, I got quite an assortment of documents. Many of them used metaphors. ...

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