Consumer perceptions of bread and grains have changed considerably since the height of the low-carb movement. The new weight-loss mantra is focused around moderation, balance and exercise. Fewer consumers claim to be on diets, preferring a self-prescribed approach to weight loss. This sensible approach to dieting is good news for our industry.

Consumers now have a better understanding of bread's health benefits; in fact, research conducted on behalf of Grain Foods Foundation demonstrates a noticeable shift in consumer attitudes since 2005. According to the Harris Interactive survey, three times as many people today agree bread provides health benefits than did in 2005.

The bad news is ...

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