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Article: Online Video Advertising Hit OR Miss
- Article from:
- Streaming Media Magazine
- Article date:
- August 1, 2007
- Author:
CopyrightCopyright Information Today, Inc. Aug/Sep 2007. Provided by ProQuest LLC. (Hide copyright information)
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What Works and What Doesn't
One thing is certain:
Online video advertising is growing at a rapid rate, and advertisers who aren't using it could be missing out on a huge opportunity to reach their target market. But advertisers used to more conventional forms of ad delivery will want to be careful about throwing money at a new advertising medium without knowing what works and what doesn't. Athough this may be a nascent advertising medium, experts can still identify effective techniques for this type of advertising and ways to keep eyeballs on your ad and interested in your message. Conversely, there are ways to alienate and aggravate viewers, things you absolutely should avoid.
The rules to ...