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Article: A Conceptual Framework and Propositions for the Acceptance of Mobile Services
- Article from:
- Journal of Theoretical and Applied Electronic Commerce Research
- Article date:
- August 1, 2007
- Author:
CopyrightCopyright Universidad de Talca Aug 2007. Provided by ProQuest LLC. (Hide copyright information)
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Abstract
Mobile services are heralded to create a tremendous spectrum of business opportunities. User acceptance of these services is of paramount importance. Consequently, a deeper insight into theory-based research is required to better understand the underlying motivations that lead users to adopting mobile services. As mobile services bring additional functional dimensions, including hedonic and experiential aspects, using extant models for predicting mobile services acceptance by individuals may be inadequate. The aim of this paper is to explore, analyse and critically assess the use of existing acceptance theories in the light of the evolving and ubiquitous mobile services and their ...