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Article: Clothes Maker La Jolla Group Out to Revive Rusty Surfwear
- Article from:
- Orange County Business Journal
- Article date:
- August 27, 2007
- Author:
CopyrightCopyright CBJ, L. P. Aug 27-Sep 2, 2007. Provided by ProQuest LLC. (Hide copyright information)
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APPAREL: Company acquires Rusty License; move sparks suit
Irvine-based La Jolla Group wants to put some polish on surf clothing brand Rusty Apparel.
La Jolla, a manufacturing workhorse that makes clothes and accessories under license for brands O'Neill and Lost, recently bought the rights to make U.S. garb for Rusty as well.
"I see the potential for Rusty to grow into a top-tier surf brand." said Charlie Setzler. former vice president of sales at O'Neill who's now president of the Rusty brand at La Jolla.
But it's going to take some work.
Rusty, hot in the 1990s, lost its mojo and has struggled the past few years to make a splash at surf shops and other retailers.
More popular brands, such ...