Magazine article from our research archive:

DEVELOPING FEATURE SETS FOR GEOGRAPHICALLY DIVERSE EXTERNAL END USERS: A CALL FOR VALUE-BASED PREFERENCE MODELING

ABSTRACT

Here we explore the terrain of understanding the value of IT applications for diverse users across geographically diverse markets. The domain of our investigation is the development of features for applications that make use of presence and location information about the user. There is good reason to believe that such applications might create substantial value for mobile device users because the systems could use our declared availability and intentions (presence) along with our location to present us with information and choices of high circumstantial value. We explored the use of wide audience requirements engineering (WARE) to collect and analyze data from potential lead users ...

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